A pair of By The Shore flip-flops rests on a woman's feet as she sits on a pier at sunset, with water gently lapping at the shore.

About Tidewater

At Tidewater, we’re all about experiences – and we make fun, comfortable footwear to match just about any occasion.

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Words from Our head flip flopper

Hey there! I’m Micheal, also known as the Head Flip-Flopper here at Tidewater Sandals. I took the reins right as the world shut down (great timing, I know). While most people were baking sourdough, I was busy keeping the flip-flop brand I’d fallen in love with alive through sheer optimism, caffeine, and a whole lot of heart.

Tidewater has always been something special. Born from a love of laid-back living and life by the water, our sandals are made for people who know life’s better in flip-flops (because it absolutely is). With our cushy Boardwalk ComfortWave footbeds, playful patterns, and that “ahhh” feeling your feet didn’t know they could get for thirty bucks, Tidewaters are made for every season and every step.

We’re a small but mighty team dreaming up new ways to bring comfort, style, and a little sparkle to your day. We love all animals (and it shows), believe in adventures big and small, and think life’s way too short for boring flip flops. We’ve worked with the same trusted factory partners for more than 15 years, which means every pair is crafted with care, consistency, and a deep respect for the people who help us bring the Tidewater magic to life.

But the best part of what we do? Hearing your stories. We love it when customers tell us where their Tidewaters have taken them - from weddings on the beach to backyard BBQs, mountain cabins, or family vacations. Some of you make it a tradition to buy a new pair at the same beach shop year after year, while others have turned collecting them into a full-blown hobby (yep, we’ve met customers with over 200 pairs and counting!).

Whether you’ve been with us since the beginning or just found us, welcome to the Tidewater family. Kick off your shoes, slip into some comfy flip-flops, and stay a while. We think you’ll fit right in.

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Find Your Perfect Pair for Every Summer Adventure

Whether you need a pair of flip flops for pool- or beachside relaxation, wedges to complete a summertime date night look, or sandals to keep you comfy while you’re on the go, you’ve come to the right place.

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A Southern Original Since 2002

Born as a flip flop-only brand in the South in 2002, Tidewater has since expanded to include more styles and reach many more people. We're headquartered in Winston Salem, North Carolina, but these days, you can shop our collections here on our website or find us in boutiques and specialty shops across the country.